This first of two videos was shared with the members of the Bob Barkley Study Club on Facebook by Dr. Paul Henny. In case you didn’t see it there, here it is again. Below the first video is another video and written notes where Brian shares more details of how his team is working with Dr. Henny to help attract more clients to his practice.
Did you like that first video?
Here’s the rest of the “behind the scenes” tour of Dr. Henny’s site as promised.
Key Points from the videos:
The vast majority of websites, including dental practice websites, are missing 4 critical element. Those elements are:
- An attention-grabbing headline that speaks to the strongest emotions of your ideal prospect. People take action when motivated by emotion then they justify their actions with logic. Your emotion-based headlines are meant to keep your website visitor reading and wanting to explore more on your site.
- An irresistible offer with a clear call-to-action. Your offer should probably be information in the form of a video and / or e-book. The reason why you give your prospect this info is so that you build rapport, showcase your expertise, position yourself as a leading authority, all while meeting their immediate need for information.
- A way for your prospect to get your offer. This is typically an email opt-in form where they enter their name and email to get instant access to download your e-book. This is how they let you know they’re interested in your services without calling you. It’s up to you and your staff to follow-up in a timely manner to answer questions and set the appointment.
- Use the Golden Ratio for writing your marketing messages. The reason why you should use the Golden Ratio is to guarantee that your writing speaks to your website visitor on a personal level and avoids sounding like a brochure. You should use the words “You and Your” three times of often as you use the words “I, Me, Mine, We, and Our.”
We also recommend that you use video to educate, empower and entice your local market so that they get to know, like and trust you BEFORE they contact you.