Branding & Marketing Messages

Positioning & Branding

Most progressive thinking, Health-centered dentists are comfortable with the idea that they must promote their practice in one form or…

9 years ago

What is your Marketing Messsage?

Perhaps one of the most challenging aspects of dentistry, and life in general, is that things are often not what…

10 years ago

Is Your Practice “Brand” Moving You … In The Right Direction? (Part 1 of 3)

      By Paul A. Henny DDS Strong, well-differentiated, and well-positioned practice “brands” have high profit margins, command a…

14 years ago

Is Your “Brand” Moving You … In The Right Direction? (Part 3 of 3)

Paul A. Henny DDS   Would you like your practice to be quickly recognized and perceived as high in trust…

14 years ago

Is Your Practice “Brand” Moving You … In The Right Direction? (Part 2 of 3)

            By Paul A. Henny DDS What do Mercedes Benz, Godiva Chocolate, The Ritz-Carlton, all…

14 years ago