Branding & Marketing Messages

Positioning & Branding

Most progressive thinking, Health-centered dentists are comfortable with the idea that they must promote their practice in one form or…

8 years ago

What is your Marketing Messsage?

Perhaps one of the most challenging aspects of dentistry, and life in general, is that things are often not what…

8 years ago

Is Your Practice “Brand” Moving You … In The Right Direction? (Part 1 of 3)

      By Paul A. Henny DDS Strong, well-differentiated, and well-positioned practice “brands” have high profit margins, command a…

12 years ago

Is Your “Brand” Moving You … In The Right Direction? (Part 3 of 3)

Paul A. Henny DDS   Would you like your practice to be quickly recognized and perceived as high in trust…

12 years ago

Is Your Practice “Brand” Moving You … In The Right Direction? (Part 2 of 3)

            By Paul A. Henny DDS What do Mercedes Benz, Godiva Chocolate, The Ritz-Carlton, all…

12 years ago