What is your Brand?

What is your Brand?

Strong, well-differentiated, and well-positioned practice “brands” sustain high profit margins, and have pricing power while seeing fewer patients each day. They also secure more patient loyalty and appreciation, grow faster, and ride through economic downturns with...

Anger is Often the Offspring of Fear

We have all had it happen, that moment when Mrs. Smith, in the middle of a normal conversation regarding an appointment, financial, or treatment commitment, flips into an angry rant – seemingly out of the blue. According to several studies, we now know that...
Consider saying nothing.

Consider saying nothing.

Sigmund Freud emphasized that we are communicating when we are silent. So, often times silence is a powerful tool when used judiciously to break through to what a patient is really feeling or thinking. This of course is relevant only if your intention is to establish...
Who was Bob Barkley?

Who was Bob Barkley?

Robert F. Barkley was born August 23, 1930 and grew up in the small downstate farming community of Ipava, Illinois – population 600. Bob later entered and graduated from Northwestern University Dental School in downtown Chicago. After some deliberation and a two year...
True Grit

True Grit

Idabelle came from a small farm just outside of Norman, OK, and was the oldest of five children. At age 14 her father died in a wood stove fire and circumstances demanded that she assume the leadership position in the family. She ran the farm, bailed the hay…you name...