Marketing is everything, and by that I mean, from the first impression a prospective client gains of your practice forward to all internet and personal contacts, you are either “building brand,” or you are undermining it. Consequently, everyone needs to think about marketing from a more global perspective. So, from your website to how your office looks and feels, to how your new patient processes are designed, and how smoothly and beautifully your dentistry is delivered– it’s all marketing. Below are four articles related to marketing which will help you to get started with regard to thinking about marketing from this more global prospective. Additionally, understanding how to strategically use video as part of your marketing mix is critically important as well. If you would like to set up a phone conference to discuss any or all of these topics more completely, please feel free to contact me at firstname.lastname@example.org or to call me at 540 632-3283.