On the Science of Influence

Based on the concepts of  Kevin Hogan, PSY. D (Adapted and generously shared by Bill Lockhard, Jr. DDS) Trust is essential to influence. People buy what they need from people who understand what they want. People are buying you and because of you, if they trust you....

Are You Talking About Benefits or BENEFITS?

I’m tired of talking about insurance benefits. So much is being said today about “changes in health care,” but the conversation really tends to be more about changes in insurance benefits. I think the time is right for those of us in dentistry to lead the way into a...